Your brand identity is the single most important component to your overall marketing strategy. It is often the first impression you make on your audience. It should convey your personality, positioning, vision and values. A strong brand identity, carried throughout all your communications, will lead to a sustainable, consistent image and financial benefits.
Your Logo, Story, Slogan and Mission Statement
The logo is only one component to the overall brand identity, but it can be the most important. It should represent your image in a simple, clear and concise way. Through color, graphics, font and content, it communicates the essence of your brand.
Your story gives your brand a voice, conveys the essence of your company, and develops the foundation of your communications. It tells how you grew and developed your vision, and conveys why your slogan is authentic. Your slogan and mission statement capture what you see as your strength and what sets you apart from your competitors.